Among the countless other tasks that you should be performing every day, social media should be somewhere on the ‘not to be ignored’ list.

In a B2B report in 2015, 93 percent of small businesses in North America use social media content, other than blogs, as a marketing tactic, and experts say that small-business marketers continue to increase their focus on social media every day.”

Plus, posting your images and updates are completely free, which makes it a no brainer if marketing budget is a concern. But, you’ll need to make sure your posts have strategic discipline. Keeping personal opinions about hot topic issues off your business page is essential to its success.

Use your social media pages to tell your customers about special deals and promotions you might be having, updates into employees successes, photos of your office or work being done (before / after pictures) and event invitations for any hosted even you may have.

Source: http://www.statesmanjournal.com/story/news/2015/07/30/business-age-social-media/30886859/

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