Posts tagged logos

Creating Sales – Why branding is more than a product

In today’s world, brands surround us. From our favorite (soda) pop to shampoo to even make of car, you’ve got a favorite. And when I say picture your favorite (soda) pop, you’re probably thinking about a strong image, tagline, or descriptive words that make it stand above the rest, but why?

Good branding today, goes far beyond just the product the brand represents. It should be a way of life for your company, from the way your present content, to the colors and images in your logo, even as the packaging of the final products. Branding is a challenge that evokes movement from potential customers. Without a brand, there is no movement towards your company. Actually, there may be movement toward your competitor. Brands are meant to induce a feeling, but it’s up to you (and preferably the Visual Construction Marketing Team) to decide what your customers feel. After all, people aren’t loyal to products, they’re loyal to brands.